Have you ever gone down a rabbit hole searching for great deals when shopping online?

You know what I’m talking about. Popping back and forth between a dozen tabs, comparing prices, trying a million coupon codes that don’t work, trying to find free shipping? Ugh.

Sometimes it gets so frustrating you just give up, only to restart the process a few days later.

Trust me, I get it. When you’re passionate about saving money, it can be hard not to obsess over finding a deal. The trouble with that, though, is that it eats up a lot of your time. I’d argue that time is even more valuable than money, so in the big picture, that approach just doesn’t make sense.

Luckily, there are tools you can leverage to help you save time and money when shopping online. Introducing Capital One Shopping, your super-efficient, free online shopping assistant. In today’s post, I’ll explain how it works and review its top features.

Capital One Shopping at a Glance

  • Helps save time and money when shopping online
  • Price comparison tool helps you find great deals
  • Coupon-code finder that eliminates guesswork
  • Loyalty credit offers at your favorite retailers
  • Convenient browser extension that integrates with Amazon

What Is Capital One Shopping?

Capital One Shopping, formerly known as Wikibuy, is a wonderful tool for saving time and money when you shop online. It combines a powerful price-comparison tool, an excellent coupon-code finder, and generous loyalty credit offers to help you find some pretty sweet deals. In fact, they helped customers find over $70 million in savings during the last year alone!

Their convenient browser extension works behind the scenes while you shop, so you don’t even have to think about it. When a coupon or loyalty credit offer is available, you’ll get a little pop-up notification and can quickly click a button to activate it. That’s all there is to it.

Capital One Shopping works especially well when you’re shopping on Amazon. While you’re looking at an item, it gets to work searching through dozens — even hundreds — of other listings and sites to see if there’s a better price elsewhere.

At this time, the browser extension, iOS, and Android apps are only available to users in the U.S.

How Much Does Capital One Shopping Cost?

Capital One Shopping is 100% free. There is no fee to get started, nor are there any monthly or annual fees.

How to Get Capital One Shopping

To get started with Capital One Shopping, simply head to the website and start saving for free with your email address, Google, or Facebook account. You’ll provide your name, zip code, and whether you’re an Amazon Prime member. The program uses that info to find deals in your local area and for shipping purposes.

Once you’re ready, simply choose a few of your favorite stores from Capital One Shopping’s partner list so they can show you offers tailored to your tastes.

Top Features of Capital One Shopping

Price Comparison Tool

When you shop online, you want to make sure you’re getting a good deal. Then again, you don’t want to spend hours perusing dozens of websites comparing prices.

Luckily, Capital One Shopping can do the work for you. Just pop an item into the search bar and let the app go to work. Then, just click on one of several selections to get details on taxes, shipping, and a delivery date. If you like what you see, simply click a button to launch the retailer’s website and complete your purchase.

Seeing several options in one place makes it quicker to narrow down your choices, saving you precious time. Just choose the price and delivery date that suits your needs, then grab a great deal that works for you.

Deal-Finding Browser Extension

Many of Capital One Shopping’s features integrate with an awesome browser extension that is available for Google Chrome, Safari, Mozilla Firefox, and Microsoft Edge. This fabulous feature eliminates the need to sift through the program’s website to find credits and coupons, making it that much easier to save while you shop online. It only takes a minute to add it, but it could save you tons of time over the long run.

Here’s how it works: As you shop, you’ll get a prompt when Capital One Shopping loyalty credits or coupon codes are available for an online merchant. Just click the button to grab those savings. It sounds like a small thing, but without that reminder, many people will forget to search for coupon codes and loyalty credits before checking out.

Integrated Amazon Price Comparison Tool

When you’re shopping on Amazon, Capital One Shopping works behind the scenes, scouring listings and other retailer sites to find you great deals. That’s right – the price-comparison tool integrates directly with Amazon through the browser extension so you don’t need to shop through the website.

I’m an Amazon Prime member, and I often favor items that are Prime eligible – even when I don’t need them as fast as possible. Do you do the same thing? If you do, you might be paying more than you need to. The truth is, other sellers sometimes have the exact same products listed for less, but we don’t notice them. Why? Either because we’re focused on that blue Prime logo or just don’t take the time to browse the other listings.

Capital One Shopping saves you the effort by quickly searching other listings for the same item. If a better deal is available, you’ll get a prompt showing you the final price, including tax and shipping, along with the estimated delivery date. The program also applies any available coupon codes, helping you to save with minimal effort.

Coupon Codes

I love this feature because it saves time and money.

When I’m making a big purchase, I almost always spend at least 10 minutes Googling and trying promo codes (okay, sometimes longer). Sometimes I find one that works, but that’s usually after multiple failed attempts.

Capital One Shopping cuts out that annoying step by including a coupon code finder in their browser extension. When you check out, if coupon codes are available, you’ll get a notification. Just hit “try codes” and the browser extension will apply the best available code to help you save.

Capital One Shopping Loyalty Credits

Capital One Shopping offers loyalty credits on purchases made at select partner retailers. For example, you can get 2% back on Walmart purchases. You can then redeem that credit for gift cards at your favorite retailers. It’s not as flexible as cash, but there are lots of options to choose from.

You can access these loyalty credits in a few ways. The easiest is by installing the Capital One Shopping browser extension. Whenever you visit a partner retailer’s website, you’ll get a prompt in the top right corner letting you know if a loyalty credit is available. All you have to do is click the green button to activate the offer and you’re good to go. Any purchases you make on the site will earn credit back.

You can also get loyalty credits through the Capital One Shopping website. When you click “discover,” you’ll see trending deals from top stores, such as 5% credit back on Groupon purchases. Additionally, when you use their website to search for products and compare prices, some results may include loyalty credits.

Lastly, you can earn Capital One Shopping loyalty credits when you shop in person at some local stores by linking eligible credit and debit cards.

Price Drop Alerts

Capital One Shopping has its own watchlist feature, allowing you to track the price of any items you’re mulling over. When you’re searching directly on their site, you can add items to your watchlist from the product page.

Capital One Shopping Review - screenshot of tire offer

If you’re using the browser extension and shopping on Amazon, just click the symbol to add an item to your watchlist. You can view your watch list at any time to see how prices have changed. And if the price of one of your watched items drops, they will notify you so you can jump on the savings.

Who Should Consider Capital One Shopping?

Online Shoppers: Any online shopper who’d like to save money (who wouldn’t?!) should check out Capital One Shopping. Even better, just add the browser extension and enjoy instant coupon codes, loyalty credits, and Amazon price comparison – all for free!

Amazon Junkies: Capital One Shopping is an awesome tool for saving money at many online retailers — and even some local ones. With that said, the browser extension’s integration with Amazon is one place it really shines. As you know, Amazon may have dozens or hundreds of listings for the same item. Scouring them all can be way too time consuming. Capital One Shopping does that work for you, helping you to find a great deal in a matter of seconds.

Loyalty Credit Enthusiasts: If you love earning credits on purchases, Capital One Shopping loyalty credits will add a lot of value for you. Simply click the button that appears while you’re shopping, and you automatically earn loyalty credits on your purchase. When you’ve accumulated enough, it’s super easy to redeem your credit for a gift card of your choice.

Who Should Avoid Capital One Shopping?

People Who Prefer Apps: Capital One Shopping has an app for iOS and Android, but it comes up short compared to the website. For example, to get price comparison details when shopping on the Amazon app, you must first share the Amazon product page with Capital One Shopping via text and wait for a response. Ten years ago, that would have been amazing, but now it seems inconvenient.

Shoppers Who Don’t Like Amazon: Capital One Shopping hooks you up with coupon codes and loyalty credits for dozens of retailers and can help you search for online savings with its direct product search feature. However, because the best prices are often on Amazon, those results are usually the first to come up when searching for deals. Additionally, some of the browser extension’s coolest features integrate with Amazon. If you’re not a fan of Amazon, you can still benefit from Capital One Shopping, but might not get as much value from it.

Final Thoughts

Capital One Shopping is a genius hack for saving time and money when you shop online, especially if you love Amazon. The price-comparison tool, coupon-code finder, and loyalty credits help you find great deals at dozens of retailers. Since these features integrate with Capital One Shopping’s convenient browser extension, effort on your part is minimal. Oh, and did I mention it’s free?

What are you waiting for? Start saving with Capital One Shopping here!