One of the most important things for your business or blog is finding ways to connect with your audience. After all, an audience that is engaged usually means more money in your pocket. Not only are your most engaged supporters more likely to buy from you, but they are also more likely to become your biggest cheerleaders.
Before the dawn of the internet, there were only a handful of ways that you could connect with and mobilize your supporters. Basically, there were just a few places from which everybody got their information (newspapers, television, phone books, etc.). These days, there are more ways to engage your audience than ever. On the flip side, your audience could be harder to find. The internet has made everything much more specialized than ever before. So, while cracking into your particular niche may be more difficult, penetrating the right areas could mean a lot more potential for increased sales. Here are three tools you should be using to connect with your audience. [Read more…]